[Reported from Taipei by Yu Chiao-chun / Yu Yi] https://www.facebook.com/112758080179477/posts/615933439861936/
#TaiwanCharacterAssociation #FirstInTaiwan "#PlatterStyleCharacterAlliance" #IPPopUpExhibition#PromotingTaiwaneseOriginalCharactersWithTaipeiCityMall#FirstTaiwanOriginalExpo2022 #AnnouncedToLaunchMarch3#16DaysAtTaipeiCityMallPlaza12 — for the limited pop-up (November 13–28), the #HealMeThemeExhibition — the Taiwan Character Brand Licensing Association (TCBLA) held its theme exhibition press conference today (the 18th). Representatives from the Ministry of Culture's Cultural and Creative Development Department, the Taiwan Creative Content Agency's Global Development Division, TAITRA's Service Industry Promotion Center, the Taipei City Mall cooperative, the Taipei Comic Artists Labor Union, and others attended in support, jointly backing the promotion of Taiwanese character IP across the country. The exhibition presents a platter-style showcase of more than 22 Taiwanese original character works, with mascot group pop-up street parades and photo sessions on weekends throughout. TCBLA partners with Taipei City Mall, with the association leading the Taiwanese-brand theme exhibition and merchandise promotion. #TCBLAChairmanChengWenFuSaid that with the pandemic easing, the association team's creative planning and the rapid cooperation of all participating brand members successfully launched the 16-day "TCBLA x Taipei City Mall limited pop-up exhibition" on November 13. Beyond being the Taiwanese original character industry's first large pop-up since restrictions lifted, it is also TCBLA's first "platter-style character alliance" curation in Taiwan — integrating over 22 Taiwanese original character IPs of different backgrounds into five themed zones (Healing Art Museum, Healing Ice Fruit Parlor, Healing Sports Center, Healing Clinic, and Healing Meme Hall), a merchandise shop, and 16 mascots taking turns at adorable weekend street pop-ups. This model can be recombined endlessly; future channel and industry collaborations can build all kinds of set-menu commercial packages from it, generating fresher and more diverse marketing stories, business opportunities, and buzz — industry exchange and collaboration are welcome. #TCBLASecretaryGeneralPengAiPingSaid that since Taiwan's outbreak in May this year, so much has happened to the people around us, and many have surely felt trapped by one challenge after another. With this "Heal Me" exhibition, TCBLA sincerely hopes everyone who visits finds some joy — even just a little healing. Through the themed designs, more than 22 Taiwanese original brands take the stage together, leaving visitors with small, beautiful, immersive memories! #SinceItsFoundingInDecember2015, TCBLA has #HeldOver25GroupExhibitionsAtHomeAndAbroad and #BusinessMatchmakingEvents, #WithRemarkableResultsExpandingOverseasMarketsAtInternationalFairs. In response to the pandemic, TCBLA will focus on leading Taiwanese original creation deeper into the domestic market, pioneering a pop-up platter model gathering over 22 Taiwanese original character brands at Taipei City Mall. Participating Taiwanese character brands include the Er-Yun Brothers (Fashion Creative Co.), KURORO (Mimo Abundance Co.), HOOHOOLAB (Weidou International), DPET (DPET Co.), Little Dot Animation Co. (Towel Babies), Mi Lu Egg (Dream Factory Multimedia Integration Co.), Pi-Kuan (Hestia Brand Creative Co.), iKala Entertainment Co. (Bear Bao), Corgi Pon Pon (Carrot Co.), Machi Cat (Lerong Cultural Creative Co.), Octopus Bear (Songyuan Good Days Co.), Wan-A Machi (Aoyi Brand International Co.), Tira Rabbit (Tira Design), Bird Era (Chang Wan-yu), Mantou Family (Pipi Family Co.), Yan Xiaomei + Voices from the Edge (Xanthus Animation Co.), Cloud Dog Habibi (Double Shadow Creative Co.), Treasure Lion (Treasure Family Co.), Twins Under the Crimson Moon (Weixiang Co.), Unboxing Cat Hadou (Fengdiao Yushun Co.), Old Bei (WeiChen Cultural & Creative), and Bubble Tea (Zuoyi Design). Through this joint push by TCBLA and Taipei City Mall, they hope to advance the domestic market for Taiwanese original character IP — and to warm up for the first Taiwan Original Expo in March 2022. #TCBLAOfficiallyAnnouncedToday that #CoHostedWithCWTDoujinshiDigital, the #FirstTaiwanOriginalExpo2022 will officially launch March 4–5, 2022, #AtWarehouse5SongshanCulturalAndCreativePark, #WithOriginalExpoNightOnMarch3 — #ABusinessAndIndustryNetworkingBanquetForOriginalCreators. Moreover, #TheTaiwanOriginalExpoWillExcitingly Pioneer "#APhysicalExhibition + #OnlineVRVirtualExhibitionJointMarketing" — #TheMetaverseEraArrives, #OfferingAnImmersiveExperienceExhibition — imagination-rich business-model marketing will be the expo's biggest highlight, well worth watching. #TheExpoWillRecruit158Booths, #WithApplicationsOpeningInEarlyDecember.The following news photos and text are excerpted from [Snow Monkey / Moelong Anime News] https://www.moelong.com/moelongnews/archives/10411
Taipei City Mall Plaza 12 is hosting the limited pop-up "Heal Me" theme exhibition, gathering more than 22 Taiwanese original character brands into five themed zones — the Healing Art Museum, Healing Ice Fruit Parlor, Healing Sports Center, Healing Clinic, and Healing Meme Hall — with related merchandise on sale at the venue.
The "Heal Me" exhibition is arranged as static installations across its five themed zones, and visitors can go inside to buy character merchandise.
The "Heal Me" theme exhibition runs November 13–28 at Taipei City Mall Plaza 12. The Taiwan Character Brand Licensing Association (TCBLA) also announced that, co-hosted with CWT Doujinshi Digital, the "First Taiwan Original Expo 2022" is planned for March 5–6, 2022, at Warehouse 5 of Songshan Cultural and Creative Park, with Original Expo Night on March 4.
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